In the competitive landscape of higher education, attracting prospective students is paramount. While academic programs, campus culture, and faculty reputation often take center stage, dining is an often-underestimated factor that can significantly influence a student’s decision. For many students, the campus tour is their first tangible experience of college life, and what they see (and taste!) in the dining hall can leave a lasting impression.
Here’s how exceptional dining services can be a powerful tool for attracting students during campus tours.
The “Taste of College Life” Experience
During a campus tour, students are trying to envision themselves living there for the next several years. While dorm rooms, lecture halls, and libraries are important, the dining hall is where they’ll likely spend a significant amount of their social and personal time. A positive dining experience during a tour offers a tangible “taste” of what daily life could be like.
Tour the Social Hot Spots on Campus
A key factor for students is feeling connected to their potential new community. By showcasing the areas where they’ll share meals and socialize, you help them imagine their daily life, solidifying their sense of belonging and making the school feel like their own.
Visit the Dining Hall & Retail Locations
Many prospective students (and their parents) have preconceived notions about “college food” – often involving bland, uninspired options. Showcasing diverse, high-quality, and innovative menus can shatter these stereotypes and get them excited about staying on campus.
Addressing Key Student (and Parent!) Concerns
Make sure your tour guides are able to articulate and answer questions about key concerns prospective students and parents have about eating while on campus.
Health & Wellness
Today’s students are more health-conscious than ever. Highlighting fresh, locally sourced ingredients and healthy meal options can be a major selling point. Demonstrate a commitment to accommodating dietary restrictions and food allergies, as this is a growing concern for many families.
Variety & Choice
No one wants to eat the same thing every day. Showcase the breadth of options available – from international cuisine stations and made-to-order concepts to grab-and-go selections and late-night dining. This demonstrates flexibility and caters to diverse tastes.
Value for Money
Parents covering their student’s expenses know the cost of tuition, room, and board is a significant investment. Highlighting the quality, value, and convenience offered by the dining plan can reinforce that their child will be well-nourished and supported.
Making Dining Services a Tour Highlight
Strategically Schedule Dining Hall Visits
Whenever possible, incorporate a visit to the main dining hall during meal times. This allows prospective students to see the vibrant atmosphere and the full range of options in action. If meal times are too busy or the dining hall is closed, organize time with the head chef or food service manger to walk through the food options and display the menus for your tour group.
Offer a Sample Meal
Offering prospective students (and their families) a complimentary meal in the dining hall gives them a hands-on experience that is incredibly impactful and allows them to assess the food quality and atmosphere.
Empower Tour Guides
Ensure tour guides are knowledgeable and enthusiastic about dining services. They should be able to describe special events, the variety of options, and how dining contributes to the overall student experience.
Showcase Sustainability Efforts
Many students are passionate about sustainability, and dining plays an important role. Highlight initiatives like composting, waste reduction programs, and partnerships with local farms.
Learn How Your Dining Program Can Attract Prospective Students
While academics will always be the primary draw, the quality of campus dining services plays a surprisingly significant role in a student’s overall perception of a university. At Creative Dining Services, we believe that when dining is an intentional component of the campus tour experience, you can tip the scales in favor of your college or university for prospective students.
Contact us to learn ways to help turn prospective students into enrolled ones.
