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About Creative Dining Services

Creative Dining Services creates personalized dining programs that reflect our client’s brand, build their community, and accomplish their goals. Creative Dining serves over 70 businesses, colleges, and senior living communities across the United States.


Media Inquiries

For media inquiry, please contact:

Susan Golder

Associate Vice President of
Marketing & Business Development

Phone: (616) 748-1700

Creative Dining Services
1 Royal Park Drive
Zeeland, MI 49464

Latest Creative Dining News

Awards & Accolades

Winning Workforce Award

Triple Bottom Line Leadership Award

Media Resources


Images are available upon request. Please contact Susan Golder for images and usage guidelines.

Our Logos

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Company & Sustainability Program Logos (PNG Format – Color)

Company Logos (PNG Format – White)

Our Executive Team

Jim Eickhoff

CEO, Creative Dining Services

Jeff Banaszak

CFO, Creative Dining Services

Jim joined Creative Dining in 2015 after 35 years of senior executive leadership experience from his time at Fortune 200 companies across the U.S., including the University of Phoenix/Apollo Education Group, Sallie Mae, HOSTS Learning, and The ServiceMaster Company. Under Jim’s leadership, Creative Dining has experienced 25% growth and leapt to the 24th largest food service management company in America.

Jim is the first non-founder to serve as President & CEO, and is focused on excellent client experiences, including providing outstanding dining programs with the highest level of customer service and integrity. Employee engagement and development are vital to Jim. He is committed to upholding a company culture of family while coaching employees to their unique strengths and potential. Jim looks forward to growing the business — and serving even more delicious cuisine to satisfied customers — as we continue being ‘Creative’.

Jim received his bachelor’s degree in English and secondary education from Hope College in Holland, MI.

Jeff is a nationally-recognized leader in cloud technology, featured by Digital Enterprise and Nucleus ROI for the redesign of Creative Dining’s finance system. He develops financial dashboards that provide real-time analytics, empowering our managers to stay on budget — or, in many cases, under budget — and helping our clients make informed decisions in the best interest of their organization. Jeff also establishes partnerships with tier-one vendors to leverage buying power and deliver optimal pricing for our clients.

Before joining Creative Dining, Jeff held executive finance positions with Herman Miller and a large educational system in New Mexico. Jeff received his bachelor’s degree in accounting from Michigan State University and his master’s degree in finance from Western Michigan University.